Our primary mission is to provide our customers with products of high quality at the best possible prices while contributing greatly to our continental development.
Despite the fact that Mali is a growing, developing country and also that there has been an increment in the minimum wage, Mali and most African countries are still not in the leisure line yet.
Our goal here is to provide goods at affordable prices yet of good quality, so that they can be afforded by most of the people, regardless of social class or standing. When we think of our mission, we like to state it as thinking of majority, rather than minority.
To achieve our mission, we are in constant search of new partners and brands to enrich our product portfolio. We aspire to form and keep good working relationships with all our partners- current and future, likewise.
Enterprise Amadou Coulibaly is eagerly working for developing its distribution network to expand its presence and strengthen its position on the African market. We intend to put our name on the map!
Apart from questionnaires and feedback boxes (mostly in our supermarket), we have a team of specialists committed to ‘field work’. This way, we pay personal visits to our customers in order to observe and understand their needs by giving them the direct opportunity to speak out on their concerns, market needs, suggestions, as well as consumers’ feedback. By doing this, we are directly in touch with our market and its needs.